Branding | Marketing | Sales

We Drive Curiosity

The average customer age is 37.6-years-old.
Most people spend between $25 and $50 per trip to a dispensary, with an average of $33 spent per trip. 34.7% of customers spend less than $10, usually picking up a single item like a half gram pre-roll or a carbonated beverage. Only 8.2% spend more than $100/trip.
With such intentional purchasing habits, how are you supposed to appeal to new customers? If people generally aren’t browsing, what is the true value of packaging and product design?
Cannabis consumers tend to be intensely brand loyal; how do you appeal to a customer who isn’t just ambivalent to change, but actively does not want to change?

We will get your marketing budget to $0. Our marketing strategy prioritizes gaining clients/customers organically, via the social networks of your past satisfied customers. Organic clients are loyal and are incredibly effective at promoting your business. Satisfied customers don’t “run ads”; they “spread the word”.
We are not talking about a one and done viral marketing campaign, but a multi-phased demonstration of your company’s commitment to relationship-building and community investment.

It doesn’t matter how long you’ve been operating or how many people you employ (In this case, age and size truly don’t matter).
There is no reason for any business in 2022 to be without a Diversity, Equity and Inclusion Plan. It can be a paragraph in your operations manual or a fully-funded and staffed department, but there is truly no downside to promoting these critical values throughout your company.
The internal benefits include increased productivity, enhanced collaboration and creativity, and improved employee retention rates.
Externally, when your company demonstrates a sincere commitment to Diversity, Equity and Inclusion it elevates its public image.
Public desire for compassionate corporate leadership is at an all time high.
Our branding advisors aren’t here to try to turn you into a social justice warrior, or to squash your voice.
They offer the best strategic advice on how to let the public “get to know” you with careful and considered multi-channel posting paired with relevant follow through.

Consumers want corporations to have an opinion and they want them to speak out on social issues.
“According to a survey of 2,000 Americans conducted earlier this month by Edelman, nearly 80% of respondents think CEOs should support voting rights legislation as a way to fight systemic racism, and 59% believe it is appropriate for chief executives to speak out against state legislation that is “discriminatory or unethical.”
Meanwhile, 62% of respondents to a Harris Poll survey say that if companies morally disagree with laws, it’s important that they say so publicly.”
Conversely, an unpopular or divisive political stance can be devastating to the bottom line. MyPillow lost $80 Million in sales after retailers pulled its products from shelves following owner, Mike Lindell’s, claims about 2020 election fraud.
Let our branding advisers assist you in preparing unique and thoughtful position statements that enhance your brand appeal while remaining true to your personal and corporate values.